Despite a well-run, well-documented scientific DNA study of Loch Ness which found no DNA in its waters that could not be identified, the search for the Loch Ness Monster shows no signs of dissipating. This week, that DNA study inspired yet another one – this time statistical – on the likelihood that Nessie is a giant version of a certain small and well-known aquatic creature. Meanwhile, a large group of people with diverse backgrounds and beliefs have committed to yet another organized search effort to find the legendary monster. And if you don’t think the Loch Ness Monster is more popular than ever, a sighting of a huge, unidentifiable sea creature on the east coast of the U.S. has many calling it a lost or vacationing Nessie – even though that is probably impossible and there is a probably a reasonable explanation for it. There are a number of real celebrities who would pay anything for the publicity the mythical Loch Ness Monster receives.